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In the wake of recent international xx3 openings in New York, Chengdu and Dubai, the Owl, the Venetian fashion brand for children, yesterday opened a new boutique in Via San Pietro all 'Orto 22 in Milan. A new space that replaces the historic shop in Via Verri, xx3 and which represents the evolution, in terms of both surface xx3 and image. An entrance floor over 70 meters and a basement of more than 100: a completely new concept xx3 that incorporates the simple guidelines of the past, developing an architectural concept evolved, much larger, bright and welcoming.
Two large windows allow completely transparent that the interiors express, through totally natural materials, checked in their origin and in their finishes xx3 without glues and synthetic xx3 substances, a new philosophy where nature and the child are put in the spotlight. An opening xx3 that, as stated by Alessandra Chiavellis, xx3 CEO of the brand and soul of the entire project represents another important step in the ambitious development strategy that retail for more than 10 years motivates and fuels the expansion and growth xx3 of the Brand.
The opening of the store was also the occasion to celebrate the second season of collaboration between the Owl and The Woolmark Company, a world leader in the wool industry, which together have created new capsule collection FW1415 consists of products made in 100 % Merino wool and machine washable. Sweaters, cardigans and turtlenecks have chosen again the comfort and softness xx3 of pure merino extra fine, guaranteed by Woolmark and characterized by distinctive colors dyed-in-chief of The Owl, which give unique nuances. xx3 During the launch event yesterday titled "A sheep for Amica", mothers and infants were invited to discover, in addition to the new collection, qualities and aspects easy care of Merino wool, the fiber of choice for this new capsule The Owl signed. Special exhibitions have framed the event, with soft sheep plush and natural materials to shop decoration or as tender tribute to the children present.
The mothers were also encouraged by The Woolmark Company to discover the qualities of wool in clothing, especially xx3 when it comes to clothes for children and babies, and to learn to respect it and wash it easily through a few proper xx3 precautions.
To illustrate more effectively the look and easy care of the wool, the windows of the store were Owl have been set up with the image of the information campaign created by The Woolmark Company entitled TESTED BY NATURE TESTED BY US, and with decorative elements I recall the meaning. The campaign in fact, tells how the wool naturally resists the toughest tests - wind, storms, heat, cold, water - and therefore calls not to be afraid of damaging the garments in the wash, as long as certain precautions are observed.
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MIRAGE MOON PHASE WATCH ALL THE WOMEN'S INNOVATION OAKLEY PRIZM OPTIMIZED FOR THE VISUAL PERCEPTION xx3 SPORT WITH MERRY NOEL DU PAREIL AU MEME! CHRISTMAS SPECIAL: GLAM BETWEEN ORIGINAL ACCESSORIES, TECH SPORT CHRISTMAS 2014 AND FULL OF FUN WITH SMILEY!
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