Continue to the second season of collaboration between The Owl, mark of excellence in kidswear, and The Woolmark Company, a world leader in the wool industry, for the launch of the new capsule collection FW1415 composed of products made from 100% Merino wool.
Sweaters, cardigans dylan rieder and turtlenecks again choose the comfort and softness of pure merino extra fine, guaranteed by Woolmark and characterized by distinctive colors dyed-in-chief of The Owl, which give unique nuances.
The novelty of the season is the use of a very special Merino wool yarn, coated with a special membrane which, while maintaining the softness of the fiber, makes it even more resistant to washing dylan rieder machine. A result that confirms the excellence of partnership with The Woolmark Company began in 2012 and which represents another step in the continuous search for quality and exclusivity in the raw material by both companies.
The common goal is once again raising the use of wool as a fiber of choice in clothing, especially in the fashion industry for children and infants, as well as the education of consumers with respect to its properties.
An integral dylan rieder part of the collaboration will, in fact, the information campaign entitled TESTED BY NATURE TESTED BY US, focused on the benefits of using wool from small that will aim to emphasize not only the advantages of the fiber but also the ease of washing, for help mothers to become familiar with his care. The message is that the wool in nature survives the toughest tests - wind, storms, heat, cold, water should not be so afraid to ruin it by washing once became garment, provided they comply with certain devices .
Interpreted in advertising images, flyers and brochures distributed in stores Owl, where they will set up special showcases spectacular, will also become a video posted online in social and blogs from around the world, accompanied dall'hashtag: #testedbynaturetestedbyus.
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Brekka dylan rieder - PROPOSALS dylan rieder FOR HALLOWEEN! LE COQ SPORTIF - PRESS DAY SS 2015 - October 29, 2014 NEW ERA ANNOUNCES NEW PARTNERSHIP WITH HOUSE OF HOLLAND #LIVINGOFFTHEWALL - SEASON 2 / EPISODE 3 - THE POWER OF THE MIND: MALIN PLINSKY introduces a new line of T-shirts and sweat shirts with prints vintage cameras for the season FW1415
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