How social media to pull yourself onto the water? | Internet conver Marketing
A year ago, I wrote the popular article socialist media director. The principles have not changed (though one of the examples are old and should be treated accordingly), and decide to popular demand also published here on the blog. To publish conver this article in its original form here:
Very many companies are approaching social media as well as traditional advertising channels, pasundades louder: "Buy my product!" Actually, this is the surest way to make your results for the water to pull apart. A bad example is an arbitrary Sokivabrik Twitter. Almost all of these messages are self-centered conver and product - it does not work.
The starting point should be the same principles as conventional advertising conver channel. First, to answer the question: "Where is my target audience conver is moving?" conver The company's goal is to be a place where clients are in the same channels. Sometimes, it is perhaps conver difficult to assess - you just need to try. Test period could be as little as six months, preferably one year. This is a marathon, not a sprint.
If, for example, the target audience is ages 65 + babushkas knitting, they are likely to move a little on the internet and social media's no point to deal with. The same is true for some businesses, the Business to Business: if your company sells metal structures to other companies, you are finding casual customers conver through social media, and about the shootings. This does not mean, however, that these companies can not benefit from the social media, in contrast. I've been through this medium to participants in its training, consulting clients, and found a large number of readers conver to your blog.
Social media is word of social pressure. It's about communication. The relationship between the company and the person is no different than two people. People like to interact with other people who feel their interest with whom they have common interests and conversation topics. Would you like to have a private life friend of someone who tries every time you come you'll be able to sell you something? Why did you do it the other way!
Your goal is to create a trust (where there is no trust, then you do not buy), to present itself as a trusted adviser in your area and develop a pleasant relationship. If you do this successfully, you are invited to your messages with interest and ultimately increase your sales.
No one will wait with interest to commercial communications, so that is a definite sales message back along the shooting. You can talk about buying and indirectly, for example, refers to the number of doors Petrone Print your book, which is mostly positive. It is very clever and a good trick. Buy This message is automatically occurs in people's opposition, but in reference to someone's third-Writing Reviews seems to be safe.
In the book "7 Habits for Highly Effective human" author Stephen Covey describes the method, which he calls an emotional bank account. This means that every time the interaction takes place between two people, then they will either deposit or withdrawal of the 'emotional bank account.
If you're nice to someone, telling funny stories, make him laugh, you could get him to do something, do not listen to her concerns, give her advice, and are otherwise great, then you are making a contribution to their activities as if the emotional bank account. If you sõimad, yelling, lying, you're annoying, etc., then you're taking something out of the emotional bank account, and there is less left. If you've been a great example of the time and input into account, and one day, in a huff, and kärgid, it's not about that - the account is still quite positive emotions. If, however, aa kärgid a month at a stretch, you might not survive any account, it goes to a good day is one of the drawbacks of the change scores.
The same principle also applies to the Internet communication company and the people. I call it suhtekontoks. Every time I say something useful to the target audience - something that they are interested in and help (nothing against the prompts) - add value to our relationship to the account. The more I value your advice through the loon, the stronger our relationship and trust. If I offer for sale their products conver and services, then I'll take something away from a relative's account. What's more, the relative value of the account prior to selling the message, the more sales (cash) I'm doing. If I do all the time rõhun: "Buy my stuff" and do not create value, then the relationship is going to profile a person starts turning negative and to ignore my messages.
Your job as a marketer is to think that you are able to create the kind of content that will help your target conver group to achieve goals and solve problems. Give free advice, education customers, the driver's attention to potential risks, providing the opportunity to try their products and services. Social media is the perfect tool for sharing your experience, and expert opinion.
If you feel that your area is not something to talk about, then think again. conver Fun to look at, for example, KSA Eye Centre, which makes laser eye surgery. Not as much to talk about? Wrong! Their nearly 800 fan of the Facebook page, reading takes a lot of entertaining and interesting facts about the eyes.
The media has already been done though and though (monol
MORE
A year ago, I wrote the popular article socialist media director. The principles have not changed (though one of the examples are old and should be treated accordingly), and decide to popular demand also published here on the blog. To publish conver this article in its original form here:
Very many companies are approaching social media as well as traditional advertising channels, pasundades louder: "Buy my product!" Actually, this is the surest way to make your results for the water to pull apart. A bad example is an arbitrary Sokivabrik Twitter. Almost all of these messages are self-centered conver and product - it does not work.
The starting point should be the same principles as conventional advertising conver channel. First, to answer the question: "Where is my target audience conver is moving?" conver The company's goal is to be a place where clients are in the same channels. Sometimes, it is perhaps conver difficult to assess - you just need to try. Test period could be as little as six months, preferably one year. This is a marathon, not a sprint.
If, for example, the target audience is ages 65 + babushkas knitting, they are likely to move a little on the internet and social media's no point to deal with. The same is true for some businesses, the Business to Business: if your company sells metal structures to other companies, you are finding casual customers conver through social media, and about the shootings. This does not mean, however, that these companies can not benefit from the social media, in contrast. I've been through this medium to participants in its training, consulting clients, and found a large number of readers conver to your blog.
Social media is word of social pressure. It's about communication. The relationship between the company and the person is no different than two people. People like to interact with other people who feel their interest with whom they have common interests and conversation topics. Would you like to have a private life friend of someone who tries every time you come you'll be able to sell you something? Why did you do it the other way!
Your goal is to create a trust (where there is no trust, then you do not buy), to present itself as a trusted adviser in your area and develop a pleasant relationship. If you do this successfully, you are invited to your messages with interest and ultimately increase your sales.
No one will wait with interest to commercial communications, so that is a definite sales message back along the shooting. You can talk about buying and indirectly, for example, refers to the number of doors Petrone Print your book, which is mostly positive. It is very clever and a good trick. Buy This message is automatically occurs in people's opposition, but in reference to someone's third-Writing Reviews seems to be safe.
In the book "7 Habits for Highly Effective human" author Stephen Covey describes the method, which he calls an emotional bank account. This means that every time the interaction takes place between two people, then they will either deposit or withdrawal of the 'emotional bank account.
If you're nice to someone, telling funny stories, make him laugh, you could get him to do something, do not listen to her concerns, give her advice, and are otherwise great, then you are making a contribution to their activities as if the emotional bank account. If you sõimad, yelling, lying, you're annoying, etc., then you're taking something out of the emotional bank account, and there is less left. If you've been a great example of the time and input into account, and one day, in a huff, and kärgid, it's not about that - the account is still quite positive emotions. If, however, aa kärgid a month at a stretch, you might not survive any account, it goes to a good day is one of the drawbacks of the change scores.
The same principle also applies to the Internet communication company and the people. I call it suhtekontoks. Every time I say something useful to the target audience - something that they are interested in and help (nothing against the prompts) - add value to our relationship to the account. The more I value your advice through the loon, the stronger our relationship and trust. If I offer for sale their products conver and services, then I'll take something away from a relative's account. What's more, the relative value of the account prior to selling the message, the more sales (cash) I'm doing. If I do all the time rõhun: "Buy my stuff" and do not create value, then the relationship is going to profile a person starts turning negative and to ignore my messages.
Your job as a marketer is to think that you are able to create the kind of content that will help your target conver group to achieve goals and solve problems. Give free advice, education customers, the driver's attention to potential risks, providing the opportunity to try their products and services. Social media is the perfect tool for sharing your experience, and expert opinion.
If you feel that your area is not something to talk about, then think again. conver Fun to look at, for example, KSA Eye Centre, which makes laser eye surgery. Not as much to talk about? Wrong! Their nearly 800 fan of the Facebook page, reading takes a lot of entertaining and interesting facts about the eyes.
The media has already been done though and though (monol
MORE
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